What LinkedIn does – as opposed to, say, Facebook – is it produces content people want to read and, who knows, may pay for. Reid Hoffman who helped create LinkedIn 13 years ago, stands to make $2.8 billion from his 11% share.Īfter pornography, gambling and shopping, content is the most valuable service internet companies provide. Like all the best digital media companies, LinkedIn has pivoted smartly to ensure its original raison d’etre – a job-seeking social networking site – has morphed into something more powerful, which perhaps its founders hadn’t anticipated. He opined that whilst LinkedIn is a ‘fact of life’ it’s also the ‘dull cousin’ of Facebook, ‘tolerated rather than loved and forgotten once we leave the office.’ Here’s one business report I read from a journalist on the Daily Telegraph. It will know customers better than ever.īut some don’t get it. And, second, as a relationship management tool, the content of which Microsoft can use for cross-marketing purposes. The real value of the site is two-fold.įirst, as a content-publishing platform in which key executives can expand networks, influence and opportunities. But I’m sure that Nadella, like me, knows that's all fluff. Yes, I was also told that Lucinda has a new job, somebody I once met ‘likes’ a goofy video and also that an unnamed figure from the market research industry has been looking at my profile. And I was sent a piece from Henry Blodget, CEO of Business Insider about why the wages slump means it’s time for a ‘better capitalism.’ I learned from one of GSK's most senior executives how corporate leaders can transform their skills between America, Japan and the UK. So this morning I switched on to read a fascinating statistical analysis by one of Britain’s top economists, of why the top tier of British soccer is destined for a period of upsets as the also-rans catch up on the winners. An eBook From Forbesįrom PCs to vaccines, find out how Bill Gates made his mark on the world. Bill Gates: Beyond Microsoft, Money, Malaria.
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